First Peoples Jewelers

Serving Denton Since 1974

A Father and Daughter Business

Family owned and operated since 1974, we are excited to now be a second generation store and welcome you in to see us anytime. We have been specializing in diamonds, bridal, custom jewelry, as well as being a full-service jewelry repair store for 49 years. We pride ourselves on being a Denton family and in being heavily involved with this beautiful community.


Choose from hundreds of the newest designed Engagement rings


Choose from Natural, Lab Grown and Moissanite center stone options

meet your jewelry experts: brooke and Frank

We're here for you every step of the way

Please stop by and see owner, Frank and sit down with him for a private design session. Frank has the unique talent of combining old pieces of jewelry and making them new. Or he could draw you up an heirloom-worthy custom jewelry design that you won't find elsewhere.

Brooke, proud daughter and manager, can help you select today's latest jewelry trends! She is a GIA Certified Gemologist and offers exclusive diamond and engagement ring appointments. She also can take care of all of your appraisal needs.

My husband bought me a wedding and anniversary set with Brooke's help. She was so knowledgeable and kind. I was like a kid in a candy store. My ring is even more beautiful than I imagined and they made the process such a wonderful experience.
— Ashley A.
This is a smaller, less pressure jeweler. They are not one of the big chain ones that seem to all sell similar or the same jewelry. They take the time needed to help you find the ideal ring in my case that suits who you are. I appreciate that. The prices are about the same as anywhere, everyone has a margin they must maintain to pay everyone and all the bills. The prices therefore are fair.
— Bob R.
Stopped in to look at new wedding bands for our anniversary, Brooke was amazing to work with, found exactly what I wanted and was able to get some custom options added and the finished product was ready very fast, love this little gem on the square!
— Shannon S.
Great long time Denton jewelers.
My friend will not go anywhere else and recommend them. I was hesitant to hand over my diamond engagement ring for sizing and cleaning. They made me feel very confident. They did a great job. My 47 yr old engagement ring looks brand new and sparkles and shine. I will not go anywhere else even though I do not live in Denton.
— Jenny G.
We are lucky to have a family owned jewelry store and on our square in Denton. The staff has always been extremely helpful as well as knowledgeable and dependable!! I’ve been shopping for many years!! In addition, Frank ( the owner ) has always helped our community in our fundraising needs!!
— Judy T.
Such a great experience! Ordered something off the Facebook shop and it was easy and got to me fast. They messaged me back instantly with answers to all my questions. Will definitely shop again. Thanks for the help Jessica love my new necklace.
— Lesley V.



We always have a vast selection of GIA certified Diamonds in any price range as well as color, clarity and carat.

Lab Grown

Feel great with your Lab Grown Diamond purchase by speaking with one of our diamond consultants. We also have the best prices around..


The BEST diamond alternative on the market! Moissanite takes the cake with sparkle and hardness

We're here to help.

Our team of jewelry professionals and diamond experts are here to answer every question and walk you through your jewelry buying experience! We can assist in sourcing the right gemstones or diamonds within your budget.

Come see us!

117 N Elm St, Denton, TX 76201

Mon - Fri: 10am - 5:30PM
Saturday: 10am - 3pm
Sunday: Closed